

ABOUT ME
Hi! I'm Meredith Castin and I'm a physical therapist turned clinical content strategist. I've always loved writing, and my favorite thing to do is take "problem copy" and transform it into something that speaks to its readers. My preferred projects include a combination of copywriting, editing, and design. Drop me a line if you'd like to collaborate! Thanks for stopping by :)
Experience
Website Co-Founder
NewGradPhysicalTherapy.com
Served as Editor-in-Chief of NewGradPhysicalTherapy.com and NewGradOccupationalTherapy.com from 4/2015 until 7/2016
Author articles on clinical education, career growth, and professional communication, for an audience of newly minted physical therapy doctorates
Edit custom content submitted by team
Recruit and train doctoral level physical therapists for staff and guest writing positions
Create custom slider graphics, adhering to corporate brand
Provide feedback and editorial suggestions to a diverse team of staff journalists
Analyze site traffic statistics and determine future publication topics
Utilize Agile Scrum methodology to troubleshoot and address publication roadblocks.
Rehab Liaison
South Bay Rehabilitation Center
Evaluate and analyze patients with complex musculoskeletal and neurological disorders, to
determine their appropriateness for acute inpatient rehabilitation
Cultivate existing relationships and develop new connections with case managers, physicians, nurses and social workers within medical facilities and insurance provider networks
Represent San Diego's longest CARF accredited medical rehabilitation facility at marketing and networking events, forging new connections within the medical community
Manage SBRC social media platforms (LinkedIn, Facebook, Yelp) and author relevant articles about rehabilitation for publication
Senior Clinical Copywriter and Content Strategist
Creative Circle single-project contract with Janssen R&D
Create articles about chronic illnesses, such as diabetes and atrial fibrillation.
Strategize user scenarios and create A/B usability testing documents.
Work with physicians and usability experts to ensure clinical content reflects needs of both clinicians and patients.
Clinical Content Strategist
Vitamin T ongoing contract with MD Revolution
Strategized with Director of Clinical Content to conceptualize monthly health bulletin: an 8 page health publication containing content regarding chronic conditions, written for a geriatric population
Coordinated with multi-disciplinary health team to develop cohesive body of information for given topic
Edited other medical writers’ copy for correct tone and message, collaborating with them to ensure accuracy of copy
Led the design layout process for each publication, setting the overall tone of the bulletins
Wrote copy and created graphics for email communications (B2B and B2C)
Senior Copywriter
Creative Circle single-project contract with Breg
Strategized with Director of Corporate Marketing and Communications to develop corporate biographies for the Orthopedic Practice Solutions (OPS) team of consultants.
Forged connections with members of the OPS team, working to clarify discrepancies between initial audio file input and corporate profiles.
Physical Therapist
Scripps Health
Performed comprehensive evaluations of patients’ function, balance, independence, and strength
Created plans of care to address unique impairments and functional disabilities of neurologically
and medically impaired patients, using both electronic and paper documentation
Transitioned between inpatient rehab, acute medical-surgical, trauma and behavioral health units to provide seamless care to patients, regarding quality and productivity
Demonstrated flexibility and reliability by initiating and accepting assignments to multiple sites and settings within the Scripps system
Physical Therapist
Keith Mahler Physical Therapy
Managed website content, clinical participation in community events, and online media marketing
Assessed complicated balance/vestibular patient caseload and administered properly dosed
habituation and corrective exercises, utilizing WebPT
Evaluated and treated patients with spinal, musculoskeletal, neurological, and chronic diagnoses
Utilized advanced manual therapy techniques to assess joint and soft tissue mobility, and treated identified impairments safely and effectively
Created multiple-choice and essay-format exam for 2012 Science Olympiad, focusing on the anatomy and function of the digestive and respiratory systems
Physical Therapist
Sharp Healthcare
Evaluated and assessed patients of various ages and stages of condition, and created unique plans of care to target musculoskeletal impairments
Advised physical therapist assistants and aides in treatment protocols, in order to facilitate optimal productivity and patient satisfaction
Utilized progressive resistance exercise, functional training and patient education, creating
individualized plans of care
Web Designer
Achieve Internet
Designed functional and attractive user interfaces for custom content management systems
Discussed clients' long-term marketing goals and create practical and inventive website and e-mail solutions
Troubleshot ineffective aspects of existing websites and redesign both architecture and presentation of information
Web Copywriter/Admin
Einstein Industries
Designed and built sophisticated, effective web pages for highly specialized industries
Conceptualized, created and composed copy for department-wide new hire website
Maintained relationships with legal, dental and medical clients to ensure their goals were surpassed
Education
University of St. Augustine
Doctorate in Physical Therapy
Outstanding Academic and Leadership Scholarship Recipient | White Coat Ceremony Volunteer | Applied Anatomy, Peer Tutor
UCSD Extended Studies
Various Graphic/Web Design Certifications
Professional Certificate: Multimedia Development
| Specialized Certificates: Web Development & Web Design, Digital Design, Animation & Graphic Design for the Web
| Proficiency Certificate: Flash Animation for the Web
University of Pennsylvania
Bachelor of Arts in Communications
Alpha Phi Omega Community Service Fraternity | Psi Chi Psychology Honor Society | Penn Course Review Writer
Portfolio
-
portfolio filter


South Bay Rehabilitation Center (at Paradise Valley Hospital)
Copywriting, DESIGN, Editing, Graphic Design, Healthcare, Physical Therapy, Project Management
American Physical Therapy Association (APTA)
Copywriting, Healthcare, Physical Therapy
Janssen R&D
Copywriting, Editing
Breg
Copywriting, Healthcare, Physical Therapy
NewGradPhysicalTherapy
Copywriting, Editing, Project Management, WordPress/CMS
Demand Media
Copywriting, Healthcare, Physical Therapy
Victory Prehab
Copywriting, Graphic Design, Healthcare, Physical Therapy, WordPress/CMS
RD Alchemy
DESIGN, Graphic Design, VISUAL ART