ABOUT ME

Hi! I'm Meredith Castin and I'm a physical therapist turned clinical content strategist. I've always loved writing, and my favorite thing to do is take "problem copy" and transform it into something that speaks to its readers. My preferred projects include a combination of copywriting, editing, and design. Drop me a line if you'd like to collaborate! Thanks for stopping by :)

Experience

Website Co-Founder

2015 - Present

NewGradPhysicalTherapy.com

Served as Editor-in-Chief of NewGradPhysicalTherapy.com and NewGradOccupationalTherapy.com from 4/2015 until 7/2016

Author articles on clinical education, career growth, and professional communication, for an audience of newly minted physical therapy doctorates

Edit custom content submitted by team

Recruit and train doctoral level physical therapists for staff and guest writing positions

Create custom slider graphics, adhering to corporate brand

Provide feedback and editorial suggestions to a diverse team of staff journalists

Analyze site traffic statistics and determine future publication topics

Utilize Agile Scrum methodology to troubleshoot and address publication roadblocks.

Rehab Liaison

2015 - Present

South Bay Rehabilitation Center

Evaluate and analyze patients with complex musculoskeletal and neurological disorders, to determine their appropriateness for acute inpatient rehabilitation

Cultivate existing relationships and develop new connections with case managers, physicians, nurses and social workers within medical facilities and insurance provider networks

Represent San Diego's longest CARF accredited medical rehabilitation facility at marketing and networking events, forging new connections within the medical community

Manage SBRC social media platforms (LinkedIn, Facebook, Yelp) and author relevant articles about rehabilitation for publication

Senior Clinical Copywriter and Content Strategist

2016-2017

Creative Circle single-project contract with Janssen R&D

Create articles about chronic illnesses, such as diabetes and atrial fibrillation.

Strategize user scenarios and create A/B usability testing documents.

Work with physicians and usability experts to ensure clinical content reflects needs of both clinicians and patients.

Clinical Content Strategist

2016-2016

Vitamin T ongoing contract with MD Revolution

Strategized with Director of Clinical Content to conceptualize monthly health bulletin: an 8 page health publication containing content regarding chronic conditions, written for a geriatric population

Coordinated with multi-disciplinary health team to develop cohesive body of information for given topic

Edited other medical writers’ copy for correct tone and message, collaborating with them to ensure accuracy of copy

Led the design layout process for each publication, setting the overall tone of the bulletins

Wrote copy and created graphics for email communications (B2B and B2C)

Senior Copywriter

2016

Creative Circle single-project contract with Breg

Strategized with Director of Corporate Marketing and Communications to develop corporate biographies for the Orthopedic Practice Solutions (OPS) team of consultants.

Forged connections with members of the OPS team, working to clarify discrepancies between initial audio file input and corporate profiles.

Physical Therapist

2012 - 2014

Scripps Health

Performed comprehensive evaluations of patients’ function, balance, independence, and strength

Created plans of care to address unique impairments and functional disabilities of neurologically and medically impaired patients, using both electronic and paper documentation

Transitioned between inpatient rehab, acute medical-surgical, trauma and behavioral health units to provide seamless care to patients, regarding quality and productivity

Demonstrated flexibility and reliability by initiating and accepting assignments to multiple sites and settings within the Scripps system

Physical Therapist

2011 - 2012

Keith Mahler Physical Therapy

Managed website content, clinical participation in community events, and online media marketing

Assessed complicated balance/vestibular patient caseload and administered properly dosed habituation and corrective exercises, utilizing WebPT

Evaluated and treated patients with spinal, musculoskeletal, neurological, and chronic diagnoses

Utilized advanced manual therapy techniques to assess joint and soft tissue mobility, and treated identified impairments safely and effectively

Created multiple-choice and essay-format exam for 2012 Science Olympiad, focusing on the anatomy and function of the digestive and respiratory systems

Physical Therapist

2010 - 2011

Sharp Healthcare

Evaluated and assessed patients of various ages and stages of condition, and created unique plans of care to target musculoskeletal impairments

Advised physical therapist assistants and aides in treatment protocols, in order to facilitate optimal productivity and patient satisfaction

Utilized progressive resistance exercise, functional training and patient education, creating individualized plans of care

Web Designer

2005 - 2006

Achieve Internet

Designed functional and attractive user interfaces for custom content management systems

Discussed clients' long-term marketing goals and create practical and inventive website and e-mail solutions

Troubleshot ineffective aspects of existing websites and redesign both architecture and presentation of information

Web Copywriter/Admin

2004 - 2005

Einstein Industries

Designed and built sophisticated, effective web pages for highly specialized industries

Conceptualized, created and composed copy for department-wide new hire website

Maintained relationships with legal, dental and medical clients to ensure their goals were surpassed

Education

2010

University of St. Augustine

Doctorate in Physical Therapy
Outstanding Academic and Leadership Scholarship Recipient | White Coat Ceremony Volunteer | Applied Anatomy, Peer Tutor

2004

UCSD Extended Studies

Various Graphic/Web Design Certifications
Professional Certificate: Multimedia Development | Specialized Certificates: Web Development & Web Design, Digital Design, Animation & Graphic Design for the Web | Proficiency Certificate: Flash Animation for the Web

2001

University of Pennsylvania

Bachelor of Arts in Communications
Alpha Phi Omega Community Service Fraternity | Psi Chi Psychology Honor Society | Penn Course Review Writer

Need content? Talk to me!

Need content? Talk to me!